Traffic Sources ★
Where users are coming from — across all 50 communication sites. This is a wishlist item requiring Microsoft Graph API + custom telemetry.
⭐
Wishlist Item: Page-level traffic source tracking is not available out-of-the-box in SharePoint. This dashboard is powered by a custom Azure Application Insights + Graph API pipeline that captures referrer headers and classifies them into the source categories below.
📧 Email Links
38.2%
109,780 visits
↑ 4.1% vs last month
🔗 SharePoint Links
25.6%
73,560 visits
↑ 2.8%
💬 Teams Messages
20.3%
58,360 visits
↑ 8.2%
🔍 Search
13.1%
37,640 visits
↑ 1.6%
🌐 Direct / Other
2.8%
8,040 visits
↓ 1.2%
Traffic Source Mix — Weekly Trend
Last 8 Weeks
W-8W-7W-6W-5W-4W-3W-2W-1
Email
SharePoint Links
Teams
Search
Direct
Email Links
#1 Source
38.2%
109,780 visits this month
Outlook digest48%
HR campaign emails31%
IT newsletter12%
Other email9%
Avg. click-to-visit time2m 12s
Bounce rate41%
Top destination siteHR Hub
SharePoint Links
#2 Source
25.6%
73,560 visits this month
Home page navigation38%
Intranet hub links29%
Quick links webparts22%
Page cross-links11%
Avg. session depth3.8 pages
Bounce rate18%
Top destination siteIT Self-Service
Teams Messages
#3 · ↑ Fastest growing
20.3%
58,360 visits this month
Channel posts54%
1:1 chat messages28%
Teams tab (app)18%
YoY growth+38%
Bounce rate29%
Top destination siteCompany News
Traffic Source by Site
Top 8 sites
| Site | 🔗 SP Link | 💬 Teams | 🔍 Search | 🌐 Direct | |
|---|---|---|---|---|---|
| HR & Benefits Hub | 43% | 28% | 18% | 9% | 2% |
| IT Self-Service | 18% | 32% | 34% | 14% | 2% |
| Company News | 51% | 24% | 18% | 5% | 2% |
| M&A Integration | 44% | 18% | 31% | 5% | 2% |
| Finance Central | 26% | 48% | 12% | 12% | 2% |
| Engineering Hub | 14% | 22% | 42% | 18% | 4% |
| Legal & Compliance | 34% | 36% | 16% | 12% | 2% |
| Sales Enablement | 28% | 20% | 38% | 10% | 4% |
Top Email Campaigns by Traffic
This Month
| Campaign | Sent To | Clicks | CTR | Top Site |
|---|---|---|---|---|
Open Enrollment 2025 HR Digest |
18,000 | 9,240 | 51.3% | HR Hub |
IT System Upgrade Notice IT Newsletter |
18,000 | 7,812 | 43.4% | IT Self-Service |
M&A Acquisition Welcome Exec comms |
342 | 198 | 57.9% | M&A Hub |
Weekly Company Digest All staff |
18,000 | 4,410 | 24.5% | Company News |
Q4 Finance Close Notice Finance dept |
2,400 | 1,128 | 47.0% | Finance Central |
Facilities Safety Update All staff |
18,000 | 1,980 | 11.0% | Facilities |
Top Search Queries Leading to Sites